Marketing

Director of Marketing (Remote)

Remote   |   Full Time

About Us

Upswing is a mission-driven company that partners with colleges and universities to improve nontraditional student outcomes. Over 28% of students using Upswing are working while in college, 43% are Hispanic or Black, and many are first-generation students.

Upswing was honored by being featured on Fortune's Impact 20 list of young companies "making people's lives better." We’re backed by organizations like Lumina Foundation, Imaginable Futures, Rethink Education, Strada Education, and Stanford University.

Upswing is a growth-stage company with proven product and market traction that is ready to scale, establish our brand more widely as we go up market, optimize our attribution model to provide a greater number of MQL to our sales team, and firmly establish ourselves as thought leaders in student engagement and retention. 


Overview

Upswing’s Director of Marketing will recruit, lead, and grow the marketing team to target, reach, and convert leads to qualified sales opportunities. We’re looking for someone with an entrepreneurial spirit that is excited to drive growth, who is a thoughtful risk taker focused on developing initiatives that will make a big impact.The key to this role’s success is the ability to put the people, systems, and processes in place to ensure Upswing’s ability to scale. This is a hands-on role with the ability to choose the majority of your team over time. 


Key Objectives

Build and lead a best-in-class team

  • Hire and manage 2-3 headcount in the first year
  • Mentor each team member into areas of specialization that support Upswing’s growth, brand recognition, and thought leadership


Optimize the Marketing Stack and Systems

  • Evaluate and optimize marketing systems and processes to identify areas for improvement, and improved ROI
  • Review, maintain and improve the attribution model
  • Regularly report on the impact of each lead source, campaign, and event in aggregate and by individual lead source 
  • Set the annual Marketing budget and execute within that budget
  • Manage a reporting dashboard that measures each area of the above 


Growth 

  • Create and execute marketing annual communications plan
  • Segment prospects for effective marketing campaigns
  • On an annual basis, calculate and generate the number of leads in the top of the funnel to achieve the new revenue goals
  • Drive broader client product adoption by promoting use cases of current clients and Upswing products, and through up-sell campaigns


Strengthen the Upswing Brand

  • Raise awareness the Upswing brand through webinars, social media, press releases, improved SEO/SEM, retargeting, and digital ad campaigns
  • Convert the student engagement data gathered from our clients into narratives that win new clients and upsell current clients
  • Create dynamic virtual events for prospective clients and end users that drive qualified  leads 
  • Manage the creation and dissemination of marketing materials that promote the Upswing brand, story, impact, and mission
  • Manage the relationship with outsourced PR firm and other contractors as needed



Company Benefits Include:

  • Competitive salary
  • Company stock options
  • Health, dental, and vision coverage - (up to 100% covered for certain plans)
  • 401k program with matching
  • Unlimited PTO policy
  • Virtual company events and happy hours
  • Mission-driven, passionate coworkers and culture
  • In Person meetings twice annually (fully covered)


Upswing in the news:

The Chronicle:
https://www.chronicle.com/podcast/innovation-that-matters/what-prevents-isolation-and-dropout-for-nontraditional-students-connection

PBS
https://www.pbs.org/video/success-on-upswing-platform-helps-keep-students-in-school-dzxntg/

Fortune
https://fortune.com/impact20/2020/upswing/

Austin Inno
https://www.bizjournals.com/austin/inno/stories/inno-on-fire/2019/09/04/setting-the-startup-world-ablaze-austin-innos-2019.html

Partner announcement
https://www.prunderground.com/alcorn-state-university-becomes-15th-hbcu-to-partner-with-upswing-to-provide-academic-support-%E2%80%A8/00202372/

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Individuals seeking employment at Upswing are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.